Fashion is essentially dirty, lets face it. Today the fashion industry is one of the most polluting industries by virtue of disposable consumption and manufacturing processes that disregard environmental impact. The scale of production and consumption today is on the brink of causing irreparable damage to the planet and generations to come  if we don't take action now to start the reversal process of repair and conscious consumption.

The numbers don't lie... it can take 2,700 liters to produce the cotton needed to make a single t-shirt...the entire production cycle of a single denim jeans takes upto 7600 liters of water..look up these numbers and more! These are small facts but in totality fashion as we know it today is not sustainable, infact it's environmental impact is dangerously closing in on us without us knowing it.

We see our clothing company as a means to making fashion meaningful and climate positive. Every action has an equal and opposite reaction and the same goes with our consumption. Everything that we produce and consume has a carbon footprint. We see KUSHNI as a means not just to support and bring heritage craftsmanship into the mainstream but also as an opportunity to give back to the planet via our mission of achieving climate positivity.

What is carbon neutrality and climate positivity?

  • Carbon neutral means that an activity releases net zero carbon emissions into the atmosphere.
  • Climate positive means that an activity goes beyond achieving net zero carbon emissions to actually create an environmental benefit by removing additional carbon dioxide from the atmosphere.

We are taking small and steady steps in this journey and below is how we have charted out our Sustainability Goals for 2022.

Fabrics :

Currently all the fabrics that we use are 100% natural and biodegradable. Unfortunately that is not enough. Below is what we plan to do to make things better:

Cat A : All 100% Natural alternatives  - Cotton Silk 

Cat B : Low water consumption natural alternatives - Linen, Pure Silk 

Cat C : Certified sustainable fabrics - Tencel, Organic Cotton , Recycled cotton, Sustainable Viscose

White currently all our fabrics belong to Cat  A&B, this year 50% of all our fabrics will belong to Cat B & C. We are so excited to be able to offer clothes that are certified sustainable and can be back tracked to their processes!

Craft Community Support

We will continue to work with our craft communities at fair prices without displacing them from their local heritage communities. We plan to the push the boundaries on innovation to modernize designs and techniques so as to make heritage craftsmanship more relevant to modern times.

Carbon Footprint measurement 

This will be our first ever year to start measuring our carbon footprint. Given that we are a small company with largely vertically integrated functions and handcraftsmanship, our processes are already devoid of heavy environmental impact. However, putting a number to the impact will help us understand and reduce/off set our carbon footprint. Bringing us closer to our goal of carbon negativity.

100% Recycled and biodegradable packaging

As is at present, all our packaging is and will continue to be 100% made of recycled materials and 100% biodegradable

Community building and transparency

We immensely grateful and inspired by all the cool and conscious women that have trusted us and started with us on this journey to make stylish clothing sustainable. We promise to inform and educate our consumers and followers with as much information about is and the impact of their choices as we go ahead.